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Consumer Electronics Brand NDC - Case Study

Process Improvement, Change Management, and Project Management
Issues and Scope

This global consumer electronics brand’s national distribution centre (NDC) for the UK and Ireland was based in the East Midlands. NYK provided the warehousing and UK transport. The contract was worth circa £12m per annum, employed 100 FTEs, 200k sq ft, 8 dedicated vehicles, with the majority of the deliveries handled by NYK’s Distribution fleet.

In May the client’s NDC relocated with a break even target for the following year. However following the relocation between May and December, the contract lost circa £1.5m the majority of the loss occurring outside of the peak Xmas season.

In December Proffitt Consultants were engaged for 3 months by the Managing Director to review the operation and give momentum to the profit improvement plans. Kevin Higgs of Proffitt Consultants headed up a team made up of the existing contract management team and a number of supply chain experts.

Actions
Software tools were used to model the warehouse and transport operations. The outputs of these models were compared to the actual figures to both validate the models and prioritise areas for improvement. In addition to the operational improvements the analysis highlighted a number of commercial opportunities.
Deliverables

Operationally the principal outputs of the analysis and supply chain modelling were;

  • Align resources with demand profile
  • Revised processes that were line balanced
  • Revised warehouse layout aligned to the demand profile
  • Visual KPIs

The nature of these changes involved a lot of difficult decisions for the management team. In order to successfully deliver these changes I needed to work closely with the management team.

Commercially the principal outputs were;

  • Agreed tariffs for additional services
  • Revised picking tariff that more accurately reflected the inputs
  • Risk if actual demand materially below forecast taken by customer
The overall result of these changes was that the fixed and variable costs were brought in line with demand and hence revenue. By late February the following year the overall operation was near to break even, and as a result of recent changes forecast to break even during March. The financial impact of these changes to NYK was forecast to be an annualised improvement of £1.5 million.